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Pet Food News / Pet Food Market Trends
on June 18, 2018

Purina may challenge Mars in Indian pet food market

Purina expanded its pet food portfolio in India by introducing its flagship brand Pro Plan in the super-premium pet food segment.

Purina expanded its pet food portfolio in India by introducing its flagship brand Pro Plan in the super-premium pet food segment.

“We successfully launched Purina Supercoat in specialist channel earlier this year, and now we launch Pro Plan with the proposition of ‘nutrition that performs’ to target the super-premium segment,”…

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