Pet Food Market Trends
on October 9, 2018

New challenges for pet food sales growth

Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.

The U.S. pet industry, which Packaged Facts estimates at US$85.6 billion in 2017, continues along a healthy growth trajectory. Two overlapping trends, both in force for nearly two decades and both primarily marketing-driven, continue to influence the infusion of new products and services into the U.S. pet market: humanization and…

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