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Pet Food News / Pet Food Market Trends
on October 14, 2018

Amazon, Chewy private label pet foods threaten profits

The ability of online retailers to undercut premium pet foods with their own brands threatens the profitability of pet food premiumization.

Private label pet foods from Amazon and Chewy threaten established brands by leveraging their online sales platform to boost visibility, wrote Gartner L2 analysts in the report “Digital IQ Index: Pet Care U.S. 2018.”  As more pet owners look to purchase pet food over the internet, online retailers…

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