Scott Brown, president of IN Pet Supplements , recently discovered his line of pet supplements is being replicated by illegitimate businesses in China's growing pet market.
In response, IN Pet Supplements is fighting back against the IN impersonators by partnering with Midas Pet Foods to educate the Chinese consumers and retailers about the presence of imitation products and how to tell the difference between real products and knockoffs.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu