Grain-free pet food backlash: The influences and irony
Considering the popularity of grain-free pet food, the current backlash against it is rather ironic.
Since humanization became a key influence on pet food some 15 years ago, it has played out in numerous product development trends and cycles. Arguably, the poster child has been grain-free pet food.
The original purveyors of grain free did a great job of noticing trends and concerns among…