80% of premium pet food buyers try for sustainability

Mondi, a sustainable packaging and paper packaging producer, provided Pack Expo 2019 attendees with a glimpse into the minds of premium pet food shoppers, their decision-making drivers and sustainable pet food packaging preferences. Attendees of the Sept. 23-25 trade show, which took place at the Las Vegas Convention Center, could have stopped by Mondi Booth LS-6516 to collect their complimentary copy of a white paper with results of an in-depth premium pet food consumer survey.

The 18-page paper, entitled “Premium Pet Food Purchaser Survey Results: Trends, Behaviors and Insights Pet Food Manufacturers Can Leverage to Convert Consumers,” is based on research conducted by Mondi in partnership with Dow Chemical in the first quarter of 2019.

Following are a few highlights from the survey, which polled 605 premium pet food purchasers from across the United States:

  • 75 percent of consumers say they would feel more favorably toward a brand that changed its packaging to be more sustainable
  • 80 percent of premium pet food shoppers are trying to reduce their impact on the environment
  • 82 percent seek packaging convenience: “…solutions that make life easier.”
  • 75 percent identified product freshness as an important packaging feature.

Mondi team members were on hand at Pack Expo to discuss the research findings and related packaging strategies to help pet food brands meet evolving consumer preferences. The white paper’s actionable insights cover:

  • what buyers look for in premium pet food brands
  • what features would influence them to switch brands
  • how different packaging features drive purchasing decisions.

Mondi also showcased several of its latest packaging innovations, including ultra-high-definition flexographic printing capabilities, a paper-based food tray solution and a water-repellant industrial paper sack.

Mondi’s Sustainability Vision

Mondi’s vision is to contribute to a better world through more sustainable packaging. Taking a pro-active approach to sustainable development is key to helping customers meet their own sustainability targets and vital for addressing the environmental challenges facing the planet.

About Mondi in North America

Mondi in North America designs, develops and manufactures solutions for its Industrial Bags, Consumer Packaging, Coatings, and Sack Kraft Paper customers. Industrial Bags produces ultra-strong paper bags for high-speed filling, air-permeable bags featuring hermetic and vacuum sealing, sewn open mouth, valve, pinch bottom, block bottom, woven polypropylene and slider bags, as well as two-ply bag constructions made from high performance kraft paper. It serves the sugar, gardening, building and construction, pet food and animal feed industries. Mondi offers the hygiene certification scheme AIB for food and animal feed applications. Consumer Packaging solutions include stand-up bags, reclosable bags, microwaveable packaging and other products with optimal barrier properties, along with extruded films for labels. Major markets include food and beverage, pet care, hygiene and the personal and household care sectors. Coatings encompasses silicone-coated and specialty paper, as well as film release liners for a host of pressure-sensitive adhesive solutions, including hygiene and graphics applications. Primary markets include fiber composite sectors, building and construction, and tapes. Sack Kraft Paper products include multiwall consumer and refuse bags.

About Mondi

Mondi is a global leader in packaging and paper, delighting its customers and consumers with innovative packaging and paper solutions that are sustainable by design. Our business is fully integrated across the packaging and paper value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything we do. In 2018, Mondi had revenues of €7.48 billion and underlying EBITDA of €1.76 billion.

Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.

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