From digestion to immunity, why yeasts improve pet health

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Mostly used in pet food to improve digestion, yeasts have numerous extra benefits. Their protective action on the gut can also reinforce pet immunity and natural defenses. They constitute an effective way to naturally manage overall pet well-being.

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The bloom of pet-friendly initiatives

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Many pet owners treat their furry friends as part of the family and are more likely to bring them along wherever they go. In the UK, 55% of pet owners would take their pet(s) everywhere with them if they could.

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Premium indulgence: the trend toward pampering pets with superior quality

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Enjoyment is still a strong driver of pet food market innovation. Owners want to indulge their animal companions with inspiring and exciting culinary experiences. Artisanal foods, human-style products, tailor-made recipes… for today’s pet parents, only the best is good enough to awake Medor’s taste buds and make mealtime a shared happy moment.

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Insight & Trends from Global Pet Expo 2020

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Global Pet Expo is the pet industry’s largest annual trade show, featuring the newest, most innovative pet products on the market. More than 1,000 companies exhibit and the New Products Showcase highlights 3,000 of their newest lines, providing a one-stop location for attendees to preview all the latest products hitting the industry. The 16th edition was held in February 2020 at Orange County Convention Center in Orlando (Florida).

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[Infographic] – Cat and dog behaviors around the bowl: how pet owners decode the signs of food enjoyment

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The definition of pet food performance is evolving. For owners, palatability is no longer a matter of a pet simply eating a food, but of a pet visibly enjoying food! Beyond that food consumption measurement, surveys conducted in-home with pets and their people identify pertinent behaviors that reflect a pet’s level of enjoyment.

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