A treat product from Fish4Dogs was voted the best new product for 2009 by the United Kingdom's Pet Product Retail Association (PPRA).
Founder Jill Angell saw a market niche to include healthy fish products into the petfood market with Star Treats. Versions of the treats feature taurine, omega-3 fatty acids and salmon oil.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu