Animal Wellness Magazine touts Cranimals - formulated with Kosher, certified organic extracts from cranberries, blueberries and red raspberries, as well as a novel source of DHA omega-3 fatty acids extracted from microalgae - as a smart choice for health-conscious pet owners.
"This is the most innovative product I have seen in a long time," said Becky Starr, regional manager of Animal Wellness Magazine. "It's a great choice for health-conscious pet owners who would also like to prevent chronic degenerative disease like pet arthritis and pet cancer in a natural, holistic manner."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.