Collings is president and general manager of Nutrition Solutions (www.cnutritionsolutions.com), a consultancy for all phases of new and existing nutrition businesses (pet, animal, human). As a Ph.D. nutritionist, Collings is uniquely board certified on both the animal and human sides of nutrition.
Where do new product ideas come from in the petfood industry? Do they only come from marketing or sales? In my experience, some of the fastest growing new products or brands have come from single entrepreneurs as well as large multifunctional groups.
Each of these is a domino in the petfood ingredient market. The days of US$2 bushel corn seem a faint memory for those of us who have been in the petfood business for many years. Today, corn prices are over US$7 per bushel, with some experts projecting a rise as high as 35% over the next year.