Tim Wall

Tim Wall covers the pet food industry as a senior reporter with WATT Global Media. Contact Wall via email at twall@wattglobal.com.



Virtual reality training tours Purina pet food facility

Nestlé Purina PetCare, the world’s second largest pet food company, conducted tours of their facility in Clinton, Iowa, USA using Oculus Business, owned by Facebook.
Both technology and necessity may to be converging to boost virtual reality’s use by dog, cat and other pet food companies.
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5 trends guiding pet food into 2025: lux health, science

Mars analysts calculated these trends' market share in the UK in 2020 and estimated how they would change by 2025.
Five trends may dominate the future of the dog, cat and other pet food markets. Mars analysts calculated these trends market share in the UK in 2020 and estimated how they would change by 2025.
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Cute brand ambassador pets never get drunk, Tweet slurs

Even Nazis thought baby animals were cute, but the fascists weren’t happy about it. Now, as dogs, cats and hedgehogs themselves become social media influencers the power of cuteness may grow.
The role of both social media and pets intertwines as animals’ own online presences increasingly influence consumers’ views of dog, cat and other pet food brands. In some cases, animals make better brand ambassadors because they are less likely to behave like beasts than people. Plus, cuteness is power in the persuasion game.
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Sunshine Mills expands pet food recall for aflatoxin

The affected products were distributed in retail stores within the United States. This is an expansion of the recall initiated September 2, 2020.
Sunshine Mills, Inc. expanded its voluntary recall of certain pet food products that were made with corn that contained aflatoxin at levels above U.S. Food and Drug Administration action levels.
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10 top pet food companies in the United States 2019

Learn more about trends in annual revenues of the top companies in Europe, Asia and globally with Petfood Industry Top Companies Historical Data.
These 10 pet food companies ranked among the top in 2019 annual revenue among companies based in the United States, according to Petfood Industry’s Top Pet Food Companies Current Data.
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Smaller, older dogs alter UK pet food market

People in the UK increasingly keep smaller breeds of dog, where 51% of dogs now weigh less than 10 kilograms
Advances in nutrition, care and medicine helped dog and cat lifespan double during the past four decades in the United Kingdom, where dogs now live an average 12 years, while cats’ nine lives last them 15 years.
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UK pet care market grew 2.5% between 2011 and 2019

The humanization of pets, along with the tendency of pet owners to spend more at the store, may be main drivers of UK pet food sales growth.
Between 2011 and 2019, pet care sales’ 2.5% cumulative growth outperformed the wider fast-moving consumer goods category, which increased 1.9% over the same time.
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Mars sues Simmons over dog food label similarities

Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.
Mars believes that Simmons infringed on Pedigree’s trade dress by using the same label colors and design elements.
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Premium, dog food related to more greenhouse gas than cat

According to one research team, greenhouse gas emissions associated with kibble production accounted for 1.1 to 2.9% of total agricultural emissions.
A research team in Scotland calculated that dog food may be associated with higher greenhouse gas emissions and land use than cat food.
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