Megatrends are key drivers for consumer trends in the future, and therefore for innovation as well, across different product portfolios. However, as the world went into lockdown, consumers formed new habits and developed new values as new behaviors emerged.
In dogs, 15 genera made up the core, while healthy cat guts hosted 17. Dawn Kingsbury, DVM, AnimalBiome chief veterinary officer, presented the results of a five-year research project at the ACVIM Forum 2020 in June.
Dog, cat and other pet food buyers may miss socializing with store owners and employees, who also tend to be serious pet lovers. Importantly for pet food brands, those stores serve as a vital opportunity to expose consumers to new pet products.
Once it’s safe, pet food buyers may return to local pet specialty retailers precisely because those stores offer the friendly, informative, interpersonal interactions rendered dangerous by the COVID-19 pandemic.