The role of both social media and pets intertwines as animals’ own online presences increasingly influence consumers’ views of dog, cat and other pet food brands. In some cases, animals make better brand ambassadors because they are less likely to behave like beasts than people. Plus, cuteness is power in the persuasion game.
Advances in nutrition, care and medicine helped dog and cat lifespan double during the past four decades in the United Kingdom, where dogs now live an average 12 years, while cats’ nine lives last them 15 years.
Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.