Mintel’s analysts surveyed 2,000 pet owners in the United Kingdom in May 2019. 40% dog food buyers aged 16-24 are in favor of regularly dishing up plant-based meals, compared to just 21% of owners aged 55+.
Successful products contributing to sales in the United States include the relaunched Hill’s Science Diet (with upgraded recipes, improved kibble shapes and redesigned package graphics), Hill's Treats and Hill's Prescription Diet Gastrointestinal Biome.
Hill’s Pet Nutrition net sales increased 8.0% during the fourth quarter of calendar year 2019. Pet food sales volume gains in the United States and Western Europe were partially offset by volume declines in Japan and South Africa.
In the February 2020 issue of Petfood Industry, learn about pet food supply chain risks, explore dietary factors related to canine dilated cardiomyopathy and discover how sustainability has grown in importance.