It’s not hyperbole to say dogs dominate the pet food market. Besides pet dogs outnumbering pet cats in some countries, the fact is that dogs come in a greater variety of sizes, including ones much bigger than cats, and those medium, large and giant dogs eat a lot more food (and often treats) than cats do.
Yet cats are having a moment — or rather, an ongoing series of moments over the past several years. In Europe, where more people live in smaller dwellings, cats outnumber dogs 127 million to 104 million, according to FEDIAF, the umbrella organization of European pet food associations. In the U.S., households with kittens are on the rise, while those with puppies are declining, as David Sprinkle, director of pet market research for Packaged Facts, explained in his September 2023 “Market Report” column.
