A focus on the affluent may have its limits when it comes to pet food product development and retail strategies.
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Inflation, including in pet food, is finally starting to slow, and economies like the U.S.’s seem to be approaching a “soft landing” (taming prices, spending and job growth without triggering a recession). Yet no one seems to believe we’re completely out of the woods, and that may continue to affect pet owner spending. In this environment, should pet food dial back on premiumization?
