The ongoing strength and growth of pet food omnichannel

Omnichannel shopping — purchasing pet food both in brick-and-mortar (B&M) stores and online — really took off during the pandemic and seems to have staying power. That may be inspiring companies to venture into a space that David Sprinkle, director of pet market research for Packaged Facts, called “omnimarket” during his Petfood Forum 2023 presentation.

Sprinkle was referring to retail giants such as Walmart not only operating a robust ecommerce platform in addition to its many physical stores, but also offering pet health insurance (via a partnership with Fetch) or veterinary clinics and doggy daycare centers in store.