Omnichannel pet food shopping became more popular during the pandemic and is still preferred by many pet owners.
yacobchuk I iStock.com
Omnichannel shopping — purchasing pet food both in brick-and-mortar (B&M) stores and online — really took off during the pandemic and seems to have staying power. That may be inspiring companies to venture into a space that David Sprinkle, director of pet market research for Packaged Facts, called “omnimarket” during his Petfood Forum 2023 presentation.
