Nestlé Purina has expanded its lineup of nutritional supplements with two new bars for dogs, Purina Pro Plan Sport PRiME and ReFuel. The pet food giant began selling the products in January 2014 in specialty stores, including PetSmart and Petco.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.