Video! Petfood takes a vacation

At Pet Fashion Week 2009 in Manhattan, New York, USA, Ryan Grepper of WowBow Products describes a new way of making sure your pet stays properly hydrated. The Acqua Bol by WowBow Products is a folding, fashionable water bowl that fits in your purse or pocket and folds into the size of a credit card.

July 15, 2010

At Pet Fashion Week 2009 in Manhattan, New York, USA, Ryan Grepper of WowBow Products describes a new way of making sure your pet stays properly hydrated. The Acqua Bol by WowBow Products is a folding, fashionable water bowl that fits in your purse or pocket and folds into the size of a credit card.

To view video of the Acqua Bol in action, continue here ...

Growel Group enters pet food market with Carniwel launch

Registration is now open for Hill's 'Nourish the Gut, Nurture the Future' symposium in October.

Symposium to explore microbiome-organ health link in pets

Market Trends and Reports

5 ways rising costs threaten pet ownership in US

Survey results suggest pet owners may face growing financial challenges as inflation continues to drive up the cost of pet care in the U.S.

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Brand Insights

Achieve Cost Savings and Sustainability in Pet Food Production

Buhler Group

Unlocking cost efficiency through sustainable practices.

Achieve Cost Savings and Sustainability in Pet Food Production

Pet Food Safety

Beyond policies and procedures: How to prevent pet food recalls

Your employees are key to building a safety quality culture and maintaining pet food compliance.

Human error is the biggest challenge in maintaining pet food compliance.

Sustainable Dog and Cat Food

Local sustainability collaborations boost pet food brands

Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.

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Pet Food Market

Argentine pet food producer launches specialized nutrition for spayed/neutered cats

The new dry food from Grupo Molino Chacabuco focuses on innovative nutrition to manage weight, enhance immunity and support urinary health.

This product introduction lends itself to the trend of pet ownership in urban areas where smaller living spaces and lifestyle preferences favor cat ownership.

Adventures in Pet Food

3 values that drive pet food purchasers

For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.

Artisticco Llc Bigstock com Pet Shop Illustration

Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

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Pet Food Marketing and Branding

Designed for dogs, this farmers market raises pet food ingredient awareness

In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.

Ian Somerhalder and his white shepherd, Sequoia.

Vafo Group acquires Austrian pet food business, launches premium products

In other news, German vegan pet food brand VEGDOG rolls out a new product.

Vafo Group has acquired a majority stake in the Austrian company PetCo.

Trending: Pet Food Podcast

EPISODE 69: How do you guide customers to choose your brand over a generic?

With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.

Sound Cloud Cover Art 800x800 Ellis Yontz

Adventures in Pet Food

What is the future for vegan pet food?

A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.

Vexels com Free Images com Plant With Leaves In Wind

Keep watching the SKUs! Social media amplifies pet food rumors

Social media attention may play a role in propagating rumors and lending them credence.

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Petfood Forum News

What are pet owners' expectations around sustainability?

At a recent Petfood Forum panel discussion, experts highlighted the growing importance of sustainability in pet food, noting the tension between consumer demand for sustainability and its higher costs.

Pet parents do not want to compromise health for sustainability, noted panel experts at this year's Petfood Forum panel discussion on sustainability in pet food.

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