Today’s consumers demand convenience and reliability when shopping for chicken in both grocery stores and restaurants, moving away from traditional methods like paper flyers and phone orders. They now expect seamless online ordering, user-friendly apps and in-store kiosks that simplify the purchasing experience.
Join us at Chicken Marketing Summit on July 28-30 at the DeSoto Savannah in Savannah, Georgia, as we address these evolving consumer expectations and provide attendees with the latest insights and strategies for success.
Agenda highlights
This one-of-a-kind event will feature two content tracks focused on the 2025 theme “Smart Tech, Smarter Supply.” The first will focus on consumers and how technology impacts them, while the second will look at the impact new technologies have from an operational standpoint for chicken companies, retail and foodservice.
Keynote speaker Kevin Ryan, founder and CEO of Malachite Strategy and Research, will open the conference on July 29 with his presentation “Chicken 2030: The tech and trends shaping what’s next.”
And back by popular demand, the results of the Chicken Consumption Survey will examine smart technology and the savvy shopper. Joyce Neth with WATT Global Media and Erkin Peksoz with Circana will reveal the tech trends that keep consumers engaged during their exclusive presentation.
In addition to the educational sessions, the event will host in-person networking opportunities and will open on July 28 with the traditional Bill Roenigk Chicken Marketing Summit golf tournament.
Why attend?
Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives; retail supermarket/c-store and foodservice – buyers, brand marketers, and culinary/product development; allied industry sales and marketing executives, distributors and more.
Registration is now open. For more information, go to www.chickenmarketingsummit.com.
Chicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processors and allied member companies, as well as members of the National Protein and Food Distributors Association.
