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Market Report
Pet treats market grows to $13.5 billion
Packaged Facts data show cat treat households grew 31% since 2020, outpacing a 2% drop among dog treat buyers, as Gen Z adoption of pet treats doubles.
News Hound
Bison, Morocco, AI vets: Petfood Industry News Quiz Nov. 6-12
Explore the ideas reshaping pet food markets, technology, trade and sustainability.
Ingredient Issues
Stop demonizing the process: What really makes pet food nutritious
Marketing may pit raw against cooked and frozen against freeze-dried, but true nutritional quality comes down to safety, digestibility and nutrient delivery in the finished product, not the processing method used to get there.
Adventures in Pet Food
Novel proteins and technologies: The consumer trust factor
With both pet food and human food, acceptance of novel proteins like insects or cultivated meat depends significantly on consumer trust, particularly during these anxious times.
Pet Food Marketing and Branding
Sustainable pet food needs more than environmental claims to sell
Pet food industry executives say nutrition, price, accessibility and brand recognition play larger roles in consumer purchasing decisions.
Business Strategy
University and pet food industry partnerships drive research, train workforce
Partnerships between universities and pet food companies combine academic rigor with real-world manufacturing and marketplace needs.
Business Strategy
5 pet food supplier stocks outpace S&P 500 so far in 2026
Darling Ingredients and SLB reversed their 2025 declines, while ADM and Sensient continued to outperform the broader market.
Central/Western/Southern Asia
Sale of cat grass, catnip grows in Asia's high-rise condos
Condo-bound cats across Asia are driving demand for catnip, cat grass and silver vine products, giving growers a low-cost entry into a fast-growing premium pet market.
Research Notes
Hill’s report details small dogs’ distinct nutritional needs
Hill’s Pet Nutrition’s “World of the Small Dog Report 2026” finds dogs under 25 pounds have metabolic, anatomical and clinical needs that differ from those of larger breeds.
Trending: Pet Food Podcast
EPISODE 120: How can brands pursue new paths without losing identity?
Hill’s Pet Nutrition and Bond Pet Foods leaders discuss how regenerative agriculture and precision-fermentation protein partnerships can expand a company’s focus without diluting its brand identity.
News Hound
Wagyu, AI formulation, electron beams: Petfood Industry News Quiz October 30–November 5
Test your knowledge of this week’s pet food news, from cultivated wagyu and AI-assisted formulation to raw food safety, European packaging regulations and Vitalcan’s retail expansion.
Latin America/Carribean
Vitalcan shareholder could rewrite competition in Argentina pet food market
Grupo Pilar Innova’s recent acquisition of a 35% stake might open new opportunities for pet food market expansion for Vitalcan.
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