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Market Trends and Reports

US pet food sales hit US$65.8 billion in 2024, up 2.1%

After the disruptions caused by the pandemic and subsequent supply chain difficulties, U.S. pet food companies didn’t have major external forces disrupting their businesses in 2024.

Avian Influenza

24 avian influenza cases in cats detected in February 2025

In February, federal officials confirmed cases of bird flu affecting domestic cats in Washington, New Jersey, Colorado, California, Kansas, New Mexico, Montana and South Dakota.

Pet Food Recalls

Savage Cat Food recalled for avian influenza risk

In February, Savage Pet was made aware of one cat in Colorado who contracted H5N1, got sick and recovered.

Research Notes

Value found in both traditional, new pet food palatability analysis

After reviewing the palatability measures available, researchers concluded that traditional methods remain essential, but new approaches are expanding humans’ understanding of pet food preferences.

Avian Influenza

2 died out of 3 cats infected with bird flu connected to raw pet food in New York

All three avian influenza cases were correlated to Savage Cat Food raw pet food.

Market Trends and Reports

Dog food brand e-commerce reviews ranked: leaders to laggards

Market researchers ranked pet food brands by analyzing customer feedback posted to online retailers’ websites.

Avian Influenza

Savage Cat raw pet food negative for H5N1 bird flu

The raw pet food company updated its letter to customers following federal laboratory testing of its product.

Research Notes

Biotic blend protects cats’ gut health when switching diets

Switching cat food abruptly can lead to gastrointestinal disturbances and affect microbiota balance.

Pet Food Marketing and Branding

Purina facilitates therapeutic pet food with D2C sales from vet clinics

By addressing consumer and veterinary challenges through its Vet Direct model, Purina aims to drive continued growth in therapeutic pet foods.

Market Trends and Reports

3 pillar growth plan for Smucker pet foods, treats

Smucker anticipates net sales growth of 3% to 4% for the company’s pet segment in fiscal year 2026.

Market Trends and Reports

Smucker pet food profits increased, but sales declined in Q3 FY25

This decline was related to a decrease in sales for dog snacks and lower contract manufacturing sales.

Pet Food Safety

CDC studied mysterious bird flu cases in dairy workers’ cats

Despite a connection to dairies, the exact transmission route of the virus to these indoor cats remained undetermined. The virus may have been spread from livestock to humans to cats.

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