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Pet Food Marketing and Branding

Health benefits #1 reason for switching dog, cat food brands

This emphasis on health overshadowed reasons such as taste or price.

Market Trends and Reports

Blue Buffalo expects flat pet food sales in Q1 FY24

In fiscal year 2023 overall, General Mill’s pet product net sales increased 9% to US$2.5 billion with organic net sales up 9% too. Net sales were up double digits for dry pet food and pet treats and were flat for wet pet food.

Pet Food Marketing and Branding

5 pet food attributes trending in Internet searches

Many of these pet food marketing claims had to do with pet health and sustainability.

Pet Food Recalls

Mid American Pet Food recalls one lot for Salmonella

Mid America Pet Food voluntarily recalled one lot of Victor Super Premium Dog Food, Hi-Pro Plus produced at its Mount Pleasant, Texas, USA production facility because it has the potential to be contaminated with Salmonella

Market Trends and Reports

Established, big-spending pet food buyers grew US market

Virtually all of the growth in the United States pet care market has been driven by established consumers during the past year.

Research Notes

Chicken heart, liver hydrolysate beat meal in dog food

Hydrolysates may be more digestible for dogs than ingredients made from intact proteins, such as chicken meal. Hydrolyzed proteins also may be less likely to trigger allergic responses.

Market Trends and Reports

Smucker pet food retail sales down, but up in Q1 FY24

Overall, J.M. Smucker’s pet food retail net sales declined, but excluding brands sold to Post Holdings changed the story.

Pet Food Marketing and Branding

Indigenous woman started pet treat brand from rabbit farm

The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.

Pet Food News

Ruble’s crash triggers pet food price spikes in Russia

Russian authorities plan to investigate the dynamics of the local pet food market to ensure price hikes are justified.

Pet Food Ingredients

Pumpkin spice Busch beer and Krispy Kreme donuts for dogs

Krispy Kreme Doughnuts and Busch beer make use of both the pie spice and pet food humanization trends this fall.

Insect-based Cat and Dog Food

Education affects acceptance of insects in pet food

The growing interest in both insect-based pet food and human entomophagy stems from the environmental and nutritional benefits that insects offer, but effective consumer education may be necessary to expand the market.

Safety & Quality

FDA warns of Salmonella in Darwin’s Natural raw dog food

The FDA recommended that Arrow Reliance Inc. voluntarily recall these products and notify the public, but the company has not yet done so.

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