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Top Story: Page 7
Pet Food Marketing and Branding
Purina facilitates therapeutic pet food with D2C sales from vet clinics
By addressing consumer and veterinary challenges through its Vet Direct model, Purina aims to drive continued growth in therapeutic pet foods.
Market Trends and Reports
3 pillar growth plan for Smucker pet foods, treats
Smucker anticipates net sales growth of 3% to 4% for the company’s pet segment in fiscal year 2026.
Market Trends and Reports
Smucker pet food profits increased, but sales declined in Q3 FY25
This decline was related to a decrease in sales for dog snacks and lower contract manufacturing sales.
Pet Food Safety
CDC studied mysterious bird flu cases in dairy workers’ cats
Despite a connection to dairies, the exact transmission route of the virus to these indoor cats remained undetermined. The virus may have been spread from livestock to humans to cats.
Market Trends and Reports
Freshpet had net income for first time in ‘breakout’ 2024
Net sales increased in 2024 compared to the prior year. Volume gains primarily drove the increase in net sales.
Research Notes
Probiotic blend may benefit obese dogs’ health
Two bacteria may be better than one when it comes to probiotics. Probiotic supplementation may serve as an additional tool to support metabolic health and weight management in obese and overweight dogs.
Pet Food Safety
Consumer Reports found Listeria in four samples of raw dog food
Consumer reports laboratory technicians detected Listeria in four out of 174 dog food samples.
Market Trends and Reports
China’s pet food market resembles Japan’s says Nestle Purina
In response to a question about Purina’s slower performance in China during 2024 than in 2023, Nestle’s chief executive officer compared China’s pet food market to that of Japan.
U.S. and Canada
Deportations may challenge pet food labor and supply chain
Along with ripple effects from the agricultural sector, the pet food industry may be affected by reduced numbers of immigrant workers.
Avian Influenza
Cat may have infected human with avian influenza and vice versa
An adolescent human may have contracted bird flu from a pet cat. In another case, a human may have infected a cat.
Pet Food Safety
21 cases of bird flu in cats detected in January 2025
The total number of cases identified in domestic cats has risen to 85 since 2022.
Market Trends and Reports
Hill’s sales up in 2024; Colgate-Palmolive ending private label pet food
In 2024, Colgate-Palmolive’s pet segment brought in US$4,483 million in net sales, up from US$4,290 million in 2023.
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