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Research Notes

Weight-management pet food lessons from human food diversification

By focusing on innovation in product design, differentiation strategies and consumer education, the industry may address both market demand and pet health challenges.

Adventures in Pet Food

7 best practices for new pet food product launch success

Pet food product launches are down in the U.S. and globally, yet they’re worth more in dollars, and opportunity abounds for truly novel products.

Pet Food Marketing and Branding

Ice cream, beer or flavored water: pet treats mimic human indulgences

Pet versions of frozen dairy delights and frosty brews tend to be healthier than the human products they mimic.

Pet Food Recalls

Carolina Prime Pet recalls dog treats for Salmonella

No illnesses have been reported to date in connection with this problem.

Market Trends and Reports

Milk-Bone, Meow Mix lead J.M. Smucker pet foods in Q2 FY25

Inflation continued to weigh on Smucker’s dog snacks category as pet owners reduced discretionary spending.

Adventures in Pet Food

Top human food trends for 2025: Insights for pet food

Consumers are still focusing on ingredients, wellness, gut health, plant-based foods and sustainability, but for next year, AI has also made top trends lists.

Pet Food Lawsuits, Litigation

Q&A: Why natural-claims lawsuits may recur for pet food industry

Numerous lawsuits related to natural or similar marketing claims have challenged brands during the past decade, and they seem likely to continue reappearing.

Pet Food Market

India pet food market will double to reach $1.98 billion by 2030

The market is also seeing a trend toward natural and organic pet food, driven by increasing health consciousness among pet owners.

Market Trends and Reports

Study: 43% of Americans prefer pets over children

A new report from the Harris Poll said many Gen Z and Millennials feel pets are easier to care for and come with fewer financial burdens.

News Hound

Farmed insect welfare affects pet food ingredient production

Pet owners tend to show concern for animal welfare overall. Ethical treatment of insects could differentiate a pet food brand.

Market Trends and Reports

Report: E-commerce pet food sales projected to surpass US$21B in 2024

E-commerce continues to dominate the U.S. pet food market due to ongoing shifts in consumer buying habits and strong competition from platforms like Amazon.

Sustainable Dog and Cat Food

Bacterial protein allows sustainability, ethical claims for pet food

With sustainability and ethical credentials, proteins produced through bacterial fermentation may continue their market growth and acceptance.

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