Pea fiber can be found in an increasing number of petfoods, especially in the premium, holistic and alternative format products. This ingredient is relatively new to petfoods and may be a strategic addition to counteract a growing consumer discontent with beet pulp and an absolute resistance to any of the functional fibers derived from wheat (e.g., bran), corn (corn bran) or soy (soyhulls).
Pea fiber: a functional petfood ingredient
Pea fiber can be found in an increasing number of petfoods, especially in the premium, holistic and alternative format products. This ingredient is relatively new to petfoods and may be a strategic addition to counteract a growing consumer discontent with beet pulp and an absolute resistance to any of the functional fibers derived from wheat (e.g., bran), corn (corn bran) or soy (soyhulls)—all commonly perceived as cheap fillers. While this impression about the functional utility of these standard fibers is a long way from the truth, it certainly underscores that consumer perception rules the day.
