Danish pet food startup introduces sustainable dog food with insect protein

Insect-based dog food Globe Buddy Brown features protein from the black soldier fly larvae and comes with a third-party verified carbon footprint.

2 Lisa Selfie December 2020 Headshot
Globe Buddy Brown Gammelmark Photography
Gammelmark Photography

Danish pet food company Globe Buddy has introduced a super-premium dog food based on a novel and sustainable source of protein – insects.

“We have made it easy to feed your furry friend a healthy and tasty diet while doing some good for the planet, simply by reducing the climate impact of dog food,” said Bjarne Gravesen Jensen, CEO and cofounder of Globe Buddy.

The insect-based dog food Globe Buddy Brown features protein from the black soldier fly larvae, which is good for all dogs said the company, especially those with sensitive digestion or intolerances to traditional meats.

The company said it is also a win for the climate as using insect protein in pet food reduces carbon emissions. The carbon footprint of the ingredients in Globe Buddy’s new product is just over half that of the ingredients used in the market’s average dog food, according to calculations performed by the consultancy firm Viegand Maagøe on behalf of Globe Buddy.

The insect-based product comes with a third-party verified carbon footprint, something that is still rarely seen in the pet food industry.

“While many companies have brought what are claimed to be green pet foods to market, we saw a need among pet-parents for increased transparency in the environmental sustainability of their dog’s food," said Gravesen Jensen. "Our brand aims to address this unmet need." 

Besides the climate-friendliness, insect larvae are a pet food ingredient that advances the circular economy and minimizes waste because insects are fed on byproducts from the food industry.

Globe Buddy’s commitment to sustainability also extends to their packaging, with a fully recyclable and perfectly-sized box designed for direct-to-consumer distribution.    

Adapted from a press release.

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