Farmina Pet Foods introduces Farmina Genius AI, a free, 24/7 AI-powered health coach designed to assist pet owners with trusted advice on pet health, nutrition and care. The launch comes as veterinarians report that Black Friday and the holiday season see a significant spike in pet emergency visits due to hazards such as unsafe foods, decorations, and holiday stress.
Veterinary experts warn that common holiday foods, such as gravy, chocolate and xylitol-sweetened treats, can cause severe health issues for pets, including gastrointestinal distress and poisoning. Decorations like tinsel and ornaments, along with toxic holiday plants like poinsettias and mistletoe, add to the risks.
"At Farmina, we believe pets are more than companions—they are cherished family members," said Loris Rinaldi, CEO of Farmina Pet Foods North America. "Farmina Genius AI was created to make our expertise accessible, empowering pet parents with science-backed guidance and tailored solutions for their pets' needs. From meal plans to behavioral advice, Genius AI provides trusted guidance whenever needed. Our mission is to make life easier and happier for pets and their families, especially during the holidays."
Farmina Genius AI is based on knowledge gathered from veterinarians, breeders and pet health coaches. It offers personalized solutions, including custom meal plans, behavioral advice and access to pet health resources. The tool is available in multiple languages, including English, Spanish, French, and Italian, and provides 24/7 support at no cost.
Pet owners can also book virtual sessions with Farmina's health coaches for more detailed assistance. The service aims to address pet care concerns year-round, helping families navigate challenges such as holiday hazards or everyday health and nutrition needs.
With the launch of Farmina Genius AI, the company said it hopes to enhance pet safety and wellbeing during the holidays and beyond.
Adapted from a press release.
