Fancy Feast has launched its latest product, Gems, aimed at enhancing the mealtime experience for cats. Using years of research from Purina scientists and behaviorists, Gems features a unique pyramid-shaped paté topped with cascading gravy. The company said this design ensures cats can savor every bite, while owners benefit from the convenient, mess-free packaging.
"Fancy Feast has been crafting mealtime moments with love for more than 30 years, and our vast knowledge of cat feeding behavior went into every aspect of Gems – ensuring that each detail adds to the mealtime experience," said Dr. Annie Valuska, pet behavior scientist with Purina. "For example, the unique pyramid shape creates a larger surface area for the gravy cats love, and the softer texture of the mousse ensures it is easy for cats to enjoy their meal, whether they prefer to lap up or bite into their food."
Gems are available in beef, chicken, tuna or salmon flavors, each topped with savory gravy and packaged in 2-ounce pyramid-shaped tubs. These products are 100% complete and balanced for adult cats.
According to Petfood Industry's Top Pet Food Companies, Nestlé Purina PetCare operates pet food factories in 19 countries. The company has 11,000 U.S. associates and more than 500 Purina scientists, veterinarians and pet care experts on staff. Founded in 1894, Nestlé Purina claims three headquarters globally: St. Louis, Missouri, USA, for its North American and Latin American operations; Lausanne, Switzerland, in Europe; and Sydney, Australia, covering Asia, Oceania and Africa. Its parent company, Nestlé's world headquarters, is in Vevey, Switzerland.
Adapted from a press release.
