Montego Pet Nutrition has introduced two dog treat ranges to the Netherlands market: KAROO Wild, featuring African antelope protein and Bags o' Wags traditional treats.
The KAROO Wild line positions itself in the alternative protein segment with African antelope as the primary protein source. The treats are formulated without grains, gluten or artificial additives, and include ingredients such as whole egg powder and sweet potato. Natural herbs including rosemary, oregano and thyme are incorporated for their antioxidant properties. The company states the antelope meat provides iron, amino acids and B vitamins.
Bags o' Wags offers traditional dog treats in various formats, shapes and flavors for training and rewards. The products are manufactured at Montego's production facility and designed for daily feeding occasions.
Retail pricing ranges from €1.99 (US$2.20) to €13.99 (US$15.50) across both product lines.
"Europe is home to some of the most passionate pet owners in the world, and we are delighted to bring Montego's treats to families in the Netherlands," said Johan van Jaarsveld, managing director. "KAROO Wild and Bags O' Wags are a strong representation of our company ethos - combining innovation, quality, and care in every product. We're excited to introduce our uniquely South African offering to even more pet parents across the world. This is more than an expansion; it's about sharing our passion for pets on a global scale. We look forward to building strong relationships with local partners and, most importantly, to seeing more pets enjoy the wholesome goodness of Montego."
According to Petfood Industry's Top Pet Food Companies, Montego Pet Nutrition, established in 2000 in South Africa's Karoo region, describes itself as Africa's largest independent pet food manufacturer. The company currently distributes products in more than 20 countries including the U.S., Greece, Poland and Curaçao. The company supports retail partners through promotional materials, point-of-sale displays and marketing campaigns.
