Reliance Consumer Products Limited (RCPL) has launched Waggies, a pet food brand targeting the Indian market with products priced starting at Rs 199 (US$2.36) per kilogram.
The brand offers formulations that include herbs, DHA, vitamins and digestible ingredients. The product line features two tiers: Waggies and Waggies Pro, with the latter priced starting at Rs 249 (US$2.95).
"Waggies is formulated to deliver superior value - balancing enhanced nutrition with affordability," said Ketan Mody, executive director at RCPL. "t comes with key benefits of extra protein, prebiotics for digestive support and it provides balanced all-day energy along with joint health, skin and coat health.
"We believe, every pet must have access to the right nutrition and every pet parent must have access to global quality products without digging deep into their pockets," continued Mody. "Developed after deep scientific research and priced at affordable rates, Waggies and Waggies Pro will soon be the most preferred choice for every pet parent."
