Genius Dog launches premium subscription boxes for dogs

Genius Dog, a dog lifestyle subscription brand, launched its monthly boxes containing treats, accessories and toys. Subscriptions are available in three tiers — Clever, Smart and Genius — starting at $59 per month.

Each box is themed around a concept or occasion. Upcoming releases include a May tea party box with dog biscuits, tea sets and dog-specific teas; a June Fourth of July box with star cookies, pup-popsicles, picnic accessories and calming shampoo; and a July workout box featuring treat bars, electrolytes, walking sets, a treat dispenser pouch and toys.

The brand said its March Movie Night Party Box sold out within weeks of a pre-launch offering.

Each box is themed around a concept or occasion. The May tea party box includes dog biscuits, tea sets and dog-specific teas.Genius Dog"Genius Dog is defining a new category, where dogs are treated not just as pets, but as humans," said Dr. Mahsa Vazin, founder of Genius Dog. "The brand was created to offer something entirely different: a dog lifestyle built around shared experiences, meaningful moments, and a more elevated way to live with your pet."

Vazin said the subscription model is designed to help owners maintain engagement with their pets amid busy schedules.

"Our mission is to redefine what dog ownership looks like today," Vazin said. "People are busier than ever, but they still want meaningful time with their dogs. We're building a more elevated, experience-driven approach. One that brings dogs into the moments people already love and creates a deeper connection along the way."