Pet Food News: Page 12

Pet Food Marketing and Branding

Royal Canin sponsors new pet care platform, collab with Martha Stewart

Royal Canin USA Inc.

Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.

Raising the Perfect Pet partners with Royal Canin to offer pet owners expert-backed resources and science-based, tailored nutrition designed to meet the specific needs of cats and dogs.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

BrightPet names Michael Krueger CEO

Company also appoints pet industry veteran Chris Hamilton as its executive chairman.

Alltech ONE Conference returns to Kentucky in 2026

The global agri-food event will reunite leaders in animal nutrition, agriculture and sustainability in Kentucky after a global tour.

Study evaluates insect meal’s sustainability potential in feed applications

A new life cycle assessment highlights the conditional environmental benefits of insect protein compared to soybean and fish meal, offering pet and animal food formulators insight into its role in sustainable sourcing.

Cat Kibble Close Up Andrea Gantz

Global Commerce

10 trends shaping the Canadian pet food market

While Canadians have always shown a predilection for homegrown brands, that domestic demand is higher now with trade tensions.

Chat Gpt Image May 19, 2025, 10 32 22 Am

Pet Food Market

April 2025 'petflation' jumps up to +1.9% versus 2024

Pet food prices dropped slightly in April 2025, continuing a deflationary trend even as overall pet category costs and national inflation saw modest increases.

Dalmatian With Blooming Crabapple Behind It Pixabay

Nestlé increases pet nutrition innovation with biotech, therapeutics focus

Nestle Purina PetCare

Nestlé strengthens its R&D in biotechnology and clinical research to advance precision nutrition and pet therapeutics as part of a global innovation overhaul.

Biotechnology Lab Parthsawant01 Pixabay

Pet Food Marketing and Branding

Post Consumer Brands delivers 91,000 meals to people, pets in need

During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.

Post Consumer Brands employees across 18 U.S. and Canadian sites provided over 91,000 meals and pet food packs through the fourth-annual “Ingredients for Good” initiative.

Pet Food Marketing and Branding

Purina partners with Men in Blazers to connect soccer fans and pet lovers

Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.

Purina joins Men in Blazers as the Official Pet Food and Pet Treats Partner, with integrations across digital shows, social media and newsletters.

Pet Food Marketing and Branding

How pet food brands can win in the crowded e-commerce market

To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.

For pet food companies, consistent branding and messaging across all channels is essential for a successful e-commerce strategy.

Thai Union PetCare sales climb 5.5% in Q1 despite broader slowdown

Amid weaker seafood sales, Thai Union’s PetCare business posted year-on-year growth with strong margins and continued investment in supply resilience.

Trade show collaboration to connect European and Middle Eastern pet markets

Zoomark and Petzoo Eurasia partnership aims to strengthen industry ties between Europe and Turkey and expand access to emerging markets in the Middle East.

Selçuk Çetin and Enrico Zannini note the collaboration is part of a broader strategy to support global pet industry growth through more interconnected trade platforms.

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