Pet Food News: Page 11

Birdie & Louie donates 2 million cans of cat food to US shelters

Alabama, U.S.-based company is distributing 400,000 pounds of surplus tuna-based meals to over 100 shelters and rescues in partnership with Best Friends Animal Society.

Birdie & Louis donated 2 million cans of its premium cat food to shelters, rescues and food pantries nationwide.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

General Mills promotes Dana McNabb to lead pet segment

Starting June 1, McNabb will oversee both North America retail and pet divisions as General Mills sharpens focus on pet food growth.

Effective June 1, Dana McNabb will be promoted to Group President, North America Retail (NAR) and North America Pet, General Mills.

Pet Food Market

Adimax opens new Brazilian pet food plant with R$140M investment

The company said its sixth Brazilian facility will help it become the country's largest pet food producer by capacity.

At Mandirituba, Adimax will make its flagship brands — Fórmula Natural, Origens, Magnus and Qualidy.

Cranswick reports annual revenue growth of over 6%

Strong and strategic progress has been made by the British food company, according to its year-end financial report.

Cranswick Building

CBD Treats for Dogs and Cats

FDA issues warning letters to CBD, mushroom pet supplement makers

Three companies received warnings for marketing CBD and mushroom products as unapproved animal drugs with therapeutic claims, according to NASC.

Cat Sniffing Cbd Dropper Erin Hinterland Pixabay

United Petfood sets Guinness World Record for largest dog biscuit

The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.

United Petfood donated portions of the record-breaking biscuit to shelters and employees’ pets.

Olive extract didn’t influence cat food palatability

While online claims that olives affect cats like catnip don’t have scientific backing, olive extract may hold potential as a novel ingredient for cat food.

Chat Gpt Image May 22, 2025, 09 21 48 Am

Pet Food Marketing and Branding

Omni doubles sales, adds 20,000 customers after TV appearance

The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's Dragon's Den.

English Cocker Spaniel Alkhaine Pixabay

Market Trends and Reports

Report: Pet wellness market driven by personalization, science-backed nutrition

Pet owners worldwide now view nutrition as the cornerstone of animal health, with 78% seeking products that may extend pet lifespan, according to ADM's 2025 global insights study.

Pet owners increasingly view nutrition as the foundation of their animals' health, setting the stage for a growing market of wellness-related pet products.

Pet Food Ingredients

Trends in novel proteins: What pet parents will pay for

New research reveals which consumer segments are most receptive to insect proteins, cultivated meat and invasive species in dog and cat foods.

Survey data shows dog parents (70%) are more willing than cat owners to try novel proteins.

Central/Western/Southern Asia

Saudi Arabian pet food market shifts as pet dogs rise

Cats have always had a place in the Saudi pet market. However, dogs were historically less accepted as pets.

Al-Qatt Al-Asiri painting of a puppy

Pet Food Ingredients

IQI, Eggnovo partner to launch eggshell membrane ingredient in North America

IQI Trusted Petfood Ingredients

The new distribution agreement makes Ovopet, a collagen-rich eggshell membrane powder with joint and gut health benefits, available to pet food manufacturers across North America.

IQI Trusted Petfood Ingredients will offer Ovopet, a natural eggshell-derived material which is said to have proven health benefits.

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