Pet Food News: Page 122

Cargill acquires 2 US feed mills

Cargill has acquired two feed mills from Compana Pet Brands – one in Denver and the other in Kansas City, Kansas.

Merger Acquisition 2

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Alphia names vice president of food safety and quality assurance

Jarrod Kersey will prioritize safety and quality product standards and play a critical part in maintaining overall product safety, quality, and regulatory compliance.

Pet Food Marketing and Branding

Designed for dogs, this farmers market raises pet food ingredient awareness

In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.

Ian Somerhalder and his white shepherd, Sequoia.

Vafo Group acquires Austrian pet food business, launches premium products

In other news, German vegan pet food brand VEGDOG rolls out a new product.

Vafo Group has acquired a majority stake in the Austrian company PetCo.

Pet Food Market

Vafo Group, PetCo form strategic partnership

Austria's PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz.

From left to right: Stefan Miklauz, Pavel Bouška and Katharina Miklauz.

Mars Petcare names chief finance officer

Gabriel Millan will lead the global finance function for the US$30 billion Petcare business.

Trending: Pet Food Podcast

EPISODE 69: How do you guide customers to choose your brand over a generic?

With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.

Sound Cloud Cover Art 800x800 Ellis Yontz

Nulo names co-heads of marketing

Eric Emmenegger and Jen Rottenberg will join the company's executive team.

Eric Emmenegger, with his dog Schuyler, will lead Nulo's Retail & Product Marketing division.

Pet Food Market

Swiss flavor group Givaudan eyes pet food market

Givaudan, which makes various ingredients and scents used in various household and personal care products and food, is considering using acquisitions to enter the pet food space.

Pet Food Allybally4b Pixabay

Pet Food Marketing and Branding

Noochies! brand launches TikTok Shop

TikTok Shop is said to be one of the fastest growing ecommerce platforms, with an estimated 37% of users in the U.S. making a purchase through the platform in 2023.

TikTok Shop joins 18 online marketplaces including Amazon, Walmart and Kroger where U.S. consumers can purchase Noochies! products.

Keep watching the SKUs! Social media amplifies pet food rumors

Social media attention may play a role in propagating rumors and lending them credence.

Dall·e 2024 08 29 09 23 09 A Campy 1950s Comic Book Style Image Featuring A Humanoid Cat Dressed As A Federal Secret Agent, Complete With A Trench Coat, Fedora, And Dark Sunglas

Market Trends and Reports

J.M. Smucker sales down US$41.3 million in Q1 FY25, profits up

The Meow-Mix brand increased with the quarter's mid-single-digit net sales and volume/mix growth. Milk-Bone demonstrated net sales growth in soft and chewy snacks.

Dall·e 2024 08 28 12 25 56 An Oil Painting Of A Beagle Dog In A 1950s Style Kitchen, Captured From An Angle The Scene Focuses On A Close Up Of The Beagle, Which Is Eating Jelly

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