Ollie, a New York-based fresh dog food manufacturer, has appointed Allison Stadd as chief marketing officer. Stadd previously served in marketing leadership roles at Target subsidiary Shipt and pet subscription service BarkBox.
At Ollie, Stadd will oversee brand and marketing functions including growth, lifecycle marketing, creative strategy, customer insights, and customer service operations. The appointment supports Ollie's expansion beyond food products into what the company describes as a comprehensive dog wellness platform.
Stadd joins from Shipt, where she led integrated marketing for the same-day delivery service. Her background includes over 15 years in consumer brand marketing across pet care, food and beverage, and e-commerce sectors, with experience in customer retention and personalization strategies.
The hire coincides with Ollie's product diversification efforts. The company recently introduced AI-powered health screening tools within its mobile application and has increased investment in its research and development team.
"Allison brings a rare combination of creative vision, data-driven execution, and an innate understanding of today's pet parent," said Nick Stafford, CEO of Ollie. "She's not just a marketing powerhouse — she's deeply aligned with our mission to deliver better, science-backed care to every dog. We're thrilled to welcome her at such a pivotal time in our journey."
Ollie produces personalized fresh dog food formulated based on individual pet profiles. The company positions its products as human-grade and science-backed, targeting pet owners seeking alternatives to traditional kibble.
"I've admired Ollie for years, not just for its science-backed approach to dog wellbeing, but for its personality and purpose," said Stadd, Ollie's CMO. "This brand isn't just about fresh food. It's about caring for dogs the way they care for us. I'm excited to help shape what's next and to return to the pet world to build something meaningful again."
Stadd will report directly to CEO Stafford and participate in long-term brand and business strategy development. The fresh pet food segment has seen increased competition as established pet food manufacturers introduce refrigerated and frozen products alongside direct-to-consumer startups.
