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Pet Food News: Page 192
Pet Food Marketing and Branding
Designed for dogs, this farmers market raises pet food ingredient awareness
In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Pet Food News
Vafo Group acquires Austrian pet food business, launches premium products
In other news, German vegan pet food brand VEGDOG rolls out a new product.
Pet Food Market
Vafo Group, PetCo form strategic partnership
Austria's PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz.
Pet Food News
Mars Petcare names chief finance officer
Gabriel Millan will lead the global finance function for the US$30 billion Petcare business.
Trending: Pet Food Podcast
EPISODE 69: How do you guide customers to choose your brand over a generic?
With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.
Pet Food News
Nulo names co-heads of marketing
Eric Emmenegger and Jen Rottenberg will join the company's executive team.
Pet Food Market
Swiss flavor group Givaudan eyes pet food market
Givaudan, which makes various ingredients and scents used in various household and personal care products and food, is considering using acquisitions to enter the pet food space.
Pet Food Marketing and Branding
Noochies! brand launches TikTok Shop
TikTok Shop is said to be one of the fastest growing ecommerce platforms, with an estimated 37% of users in the U.S. making a purchase through the platform in 2023.
News Hound
Keep watching the SKUs! Social media amplifies pet food rumors
Social media attention may play a role in propagating rumors and lending them credence.
Market Trends and Reports
J.M. Smucker sales down US$41.3 million in Q1 FY25, profits up
The Meow-Mix brand increased with the quarter's mid-single-digit net sales and volume/mix growth. Milk-Bone demonstrated net sales growth in soft and chewy snacks.
Trending: Pet Food Podcast
EPISODE 67: How are predicted pet food trends playing out in 2024?
In this episode of Trending: Pet Food, Lindsay Beaton and IFF’s Dr. Mary Cope explore the top 2024 pet food trends, including premiumization, functional ingredients, and sustainability, while offering insights on the industry's future growth.
Pet Food Safety
FDA investigated Purina PetCare, found no illness cause
FDA veterinarians reviewed medical records, interviewed pet owners, and conducted lab tests on both opened and unopened food samples.
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