Nulo names co-heads of marketing

Nulo has announced senior marketing additions with the appointment of Eric Emmenegger and Jennifer (Jen) Rottenberg to its executive team.

Emmenegger was named head of Retail & Product Marketing. He brings a 10-year track record in the natural pet food industry, predominantly at Instinct, where he expanded the accessibility of raw frozen and freeze-dried raw through distribution and industry-leading innovations in kibble+, raw bites and freeze-dried toppers. While there, he provided strategic leadership for Instinct’s brand performance and business planning processes.

Emmenegger will drive strategy, execution and outcomes for Nulo marketing in product support and business building across all trade channels. He lives in St. Louis with his wife and three children and their mini Goldendoodle, Schuyler.

In parallel, Nulo appointed Rottenberg as head of Consumer & Brand Marketing.  Rottenberg originally joined Nulo in April as a consultant to fully activate the company’s ‘Fuel Incredible’ campaign and partnerships with eight Medal-winning athletes, including Simone Biles, Gabby Thomas and Caeleb Dressel.

Jen Rottenberg, with her dog Maya, will lead the Consumer & Brand Marketing division for Nulo.NuloRottenberg brings more than two decades of sports marketing experience to Nulo, recently leading partnerships for women’s apparel brand Athleta, where she conceived of and launched their much-lauded Power of She Collective. She will bring her expertise to continue elevating Nulo’s athlete-driven strategies through partnerships, sponsorships, PR, digital and social media. Rottenberg holds an MBA in marketing from Harvard business school and resides in Los Angeles with her rescue dog, Maya.

“Nulo is at an inflection point in the development of our brand and business,” said Michael Landa, Nulo founder and CEO. “We are currently leading both volume and unit growth in the super premium segment of the pet food market. This is due in no small part to our innovation platform and top line investments in brand building through television, digital and social media during the recent Paris Olympic Games -- and continuing through the Paralympic Games in September. The appointment of Eric and Jen to lead our marketing teams arrives at precisely the right moment to build and extend the growth momentum we’ve established.”

Emmenegger and Rottenberg will partner to integrate trade, product and consumer brand marketing strategies as Nulo develops new programming in support of its recent launches of Cold Pressed, Gently Cooked and Functional Treats product lines.

According to Petfood Industry's Top Pet Food Companies, Nulo Pet Food sells a full assortment of dog and cat foods and treats to help pets and their owners live healthier together. Based in Austin, Texas, Nulo offers a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide.

Adapted from a press release.