News & Newsletters: Page 20

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

Brand Insights

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Datacor (formerly Format Solutions)

Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

BARK launches premium dog food line

The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.

Inspired Pet Nutrition may buy Ultra Premium Direct

The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Pet Food Marketing and Branding

ORIJEN launches trails app to connect pet owners with national parks

Champion Petfoods

The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.

The ORIJEN Trails App provides trail recommendations and more for you and your pet.

Pet Food Marketing and Branding

JustFoodForDogs, Pizzana to launch fresh dog pizza

Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.

JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.

Petfood Forum News

Petfood Forum 2026 opens call for papers

Noncommercial abstract submissions on specific pet food topics for the 2026 edition of the exclusive pet food conference are due October 31, 2025.

Pff Call For Papers Paul Ward Photography

Pet Food Market

Pet food industry split on AI adoption, marketing emerges as top priority

Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.

Marketing and sales applications dominate future AI investment priorities, with 35% of respondents identifying customer targeting and campaign optimization as the area that would benefit most from AI implementation.

Ronald Brakke, animal health consultant, dies at 84

The founder of Brakke Consulting worked with leading pet food manufacturers during his four-decade career in animal health.

Proper pet food, not appetite suppressants, key to managing pet obesity

According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.

The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.

Pet Food Marketing and Branding

5 key steps to entering new pet food markets

Drawing from over a decade of international expansion experience across 51 countries, Kormotech's Rostyslav Vovk shares how pet food manufacturers can successfully navigate new market entry.

Ingredient Issues

10 takeaways: Stocks rise with pet food health trends, as do bone broths

As the market for stocks grows, especially for collagen-rich bone broth, this soup trend is spilling over into the pet food industry.

Stock photos...

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