Functional pet food ingredient needs are on the rise, leading formulators and pet owners alike to ask for more.
Photo courtesy Smirk’s
The now-entrenched humanization of pets is seen as the calling card of most current pet food trends, not the least of which is the growth of functional demands by pet owners. It used to be enough to tend to the nutrition of animals; now, pet owners expect any number of health and wellness attributes of the food and treats they give their furry companions, as well as tangential benefits such as sustainability.
