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Nutrition
Adventures in Pet Food
‘Ethical nutrition’: Rising in human food, also in pet food?
Pet owners increasingly prioritize animal welfare and other ethical claims for the pet foods they seek, following similar trends in human food.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Industry Voices
New formats push pet supplement innovation
Soft chews dominate today's market, but pet supplement manufacturers are looking toward powders and other next-generation formats.
Market Trends and Reports
Survey: Pet wellness becoming a household habit
As the U.S. pet supplement market reaches $3.4 billion, new data shows pet owners are extending their own preventive wellness habits to their pets.
Dog and Cat Food Nutrition
Biotics research in pet evolving as needs grow
Pre-, pro- and postbiotics are all taking the stage as studies become more nuanced and pet owners ask for more for their animals’ health and wellness.
Something to Chew on
Is pet food entering a golden age for biotics?
Pet owner interest in biotics in pet food and supplements continues to grow, as research increasingly shows the ingredients’ benefits to pet health.
Product Launches
Dr. Tim's Pet Food launches sprinkle-on dental supplement
The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.
Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
Pet Food Regulations
FDA to require GRAS notifications for animal food
The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.
Adventures in Pet Food
Owners using AI to research pet care: The good, bad and alarming
Pet owners are increasingly turning to AI for information on their pets’ nutrition, health and behavior. A recent survey reveals promising and concerning insights.
Sustainable Dog and Cat Food
Entosystem climate benefits verified, company commercializes first carbon credits
Entosystem’s ENVOL project has obtained independent verification of its greenhouse gas emission reductions and is eligible for the generation and commercialization of certified carbon credits issued by the CSA Group’s EcoProjects Registry.
Ingredients Usage Analysis
Infographic: 50 first ingredients in dry pet food by price point, chicken most common
Corn-first dry pet foods occupy the value tier, chicken-first spans price points. Dry cat food was more expensive than dry dog food in the sample.
Pet Food News
Elanco completes Kansas facility expansion for monoclonal antibodies
The $120 million expansion of Elanco's Elwood, Kansas, U.S., site boosts monoclonal antibody production capacity more than fourfold to support the company's growing biologics pipeline.
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