Packaging case studies: Standing out, upgrades, sustainability

In an omnichannel era, pet food packaging must be able to stand out on both physical and digital shelves. It must provide just enough information to ensure pet owners can make an educated decision for their animals, but not so much information that consumer eyes slide right over it to the next, simpler option. Trends must be taken into consideration, and sustainability is a necessary part of any packaging conversation. Suffice to say, packaging is doing a lot more work than safely containing the product inside.

Below are three different companies and their approaches to packaging: One launched a new product, another focused on sustainability, and a third decided a marketing refresh of their current packaging was in order.