What do pet owners seek in pet food packaging?

When it comes to packaging, pet food consumers have expectations beyond a bag or container simply holding the product. They also seek other features and functions, based on both nuances and broader trends outside of pet food.

For example, communication was named as the top expectation of pet owners by Tom Morsheimer of Fresh-Lock during an episode of the Trending: Pet Food podcast by Petfood Industry Editor Lindsay Beaton. Pet owners expect packaging to provide clear and easy-to-read nutritional information, he said.