Top 3 trends in 2026: Pet owners continue to drive focus

From science-backed ingredients to personalization, the pet food industry fully expects pet owners to continue to demand more in the coming year.

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Lindsay Beaton
February 10, 2026
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The trends of 2026, according to experts in all segments of the pet food industry, are shaping up to look a lot like the trends of 2025, with more nuance and even more emphasis on pet owner demands. Each trend covered below plays to the idea of pets-as-family, with consumers asking for more research, more customization and, most importantly, more for their money.

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