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Market Trends and Reports
Latin America/Carribean
Why retailers are becoming pet food companies in Mexico
A new Triplethree International report finds that retailers in Mexico are reshaping the pet food value chain through private-label development, category management and direct access to shopper data.
Market Trends and Reports
Survey: Pet owners maintain health spending despite rising costs
An Elanco survey of 1,409 U.S. pet owners found 95% consider pet health and wellness a priority they will not cut under economic pressure.
Pet Food Marketing and Branding
How human consumer trends reshape pet food marketing
Pet owners now apply the same values — nutrition, wellness and identity — to their animals that they apply to themselves, creating new opportunities.
Adventures in Pet Food
The human food influence: Our pets are what we eat?
A survey combining human food preferences and pet feeding drivers shows just how much what we give our pets is affected by how we eat ourselves.
Market Trends and Reports
Report: Pet food antioxidants market projected at $508.7 million
The global market for pet food antioxidants is forecast to grow at a 6.2% compound annual rate through 2033, driven by rising pet ownership and demand for natural ingredients, according to Growth Market Reports.
Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Pet Supplements & Treats Digest
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
Adventures in Pet Food
European pet care market: 3 top trends, 4 strategic moves
Europe represents almost one-third of the nearly US$225 billion pet care market and mimics global trends in specific ways, according to Sahiba Puri of Euromonitor.
Market Trends and Reports
Report identifies 5 pet ownership affordability trends
Bank of America data reveals how veterinary costs, generational spending gaps and private equity clinic consolidation are reshaping the U.S. pet market.
Market Trends and Reports
Report: Pet food nutraceuticals market to reach $16.5B by 2033
Growth Market Reports forecasts the segment will expand at a 7.2% CAGR over the next decade, driven by pet humanization and preventive healthcare trends.
Market Trends and Reports
6 pet owner personas influence global pet food buying behavior
A survey with more than 2,600 pet owners maps purchasing “personas” based on food preferences, pricing priorities, motivations, and age groups
Pet Supplements & Treats Digest
Wellness trends driving innovation in pet supplement formulation
From biotics to adaptogens, pet supplement brands are embracing new ingredients and delivery formats to meet rising consumer demand for targeted animal wellness.
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