Pet Food Market

Global Commerce
The Strait of Hormuz crisis tests the pet food industry's resilience
Three months into the blockade, industry associations report limited impact on pet food so far, though energy costs and shipping disruption remain serious concerns.
When it comes to supply chains, pet food manufacturers have become significantly more resilient in recent years because they have had to be.
Europe
Cotecnica, Hermos Pet expand pet food exports
Spain's Cotecnica reports 7% revenue growth driven by its flagship Ownat brand, while Turkey's Hermos Pet now ships cat and dog food to more than 50 countries.
Cotecnica
Business Strategy
Smucker pet food in Q4 FY26 outpaced company growth with Meow Mix momentum
Pet food accounted for approximately 18% of fiscal 2026 revenue, generating about US$1.6 billion in sales.
Pet Food Accounted For Approximately 18% Of Fiscal 2026 Revenue, Generating About Us$1 6 Billion In Sales
Market Trends and Reports
Hydration trends in the pet food market
Pet owners are increasingly aware of their pets’ water intake and hydration needs, leading to an expanded market segment.
Hydration Trends
Ingredient Issues
Heating pet foods via consumer microwaves
Surveys show that some pet owners heat up their pets’ food, but where are they getting their instructions?
Pet owners may microwave their pets’ food without understanding the potential downsides or how to do it properly at all.
Market Report
Economic pressures hamper pet food sales growth
The ongoing complex global economic situation is wearing on pet owners and their bank accounts.
As economic instability spreads across multiple fronts globally, pet owners — and by extension, the pet industry — are feeling the strain.
Pet Food Company Profiles
Bark Bistro: Turning dog-safe peanut butter into a pantry staple
This company took a risk and built a category out of a novelty product.
Cover Bark Bistro
Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Packaged Facts projects cat product sales will grow faster than dog product sales across most categories over the next five years.
Pet Supplements & Treats Digest
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
The four consumer segments — Wellness Disengaged, Interested Inactives, Adjacent Wellness Shoppers and Pet Supplement Adopters — each carry distinct implications for how brands should allocate marketing and product development resources.
Latin America/Carribean
Why retailers are becoming pet food companies in Mexico
A new Triplethree International report finds that retailers in Mexico are reshaping the pet food value chain through private-label development, category management and direct access to shopper data.
Through private-label development, category management and direct access to shopper data, retailers are becoming increasingly influential participants in the pet food value chain.
Market Trends and Reports
Survey: Pet owners maintain health spending despite rising costs
An Elanco survey of 1,409 U.S. pet owners found 95% consider pet health and wellness a priority they will not cut under economic pressure.
Elanco said their findings align with broader industry data showing the animal health sector has averaged about 5% annual growth over 20 years.
Pet Food Marketing and Branding
How human consumer trends reshape pet food marketing
Pet owners now apply the same values — nutrition, wellness and identity — to their animals that they apply to themselves, creating new opportunities.
Dogs and cats are now seen as family members, emotional support systems, workout buddies, travel companions and, in many homes, the most consistently well-liked member of the household.
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