Pet Food Market: Page 4

Product Launches
Native Pet launches first cat supplement line
Pet supplement brand, previously focused on dogs, introduced five daily chews for cats developed by its in-house formulator.
Brown and white cat wearing green collar scratching face next to Native Pet Immune supplement container
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Market Trends and Reports
Southeast Asia's job market adapts to new pet-rearing trends
Growing demand for premium pet food is creating new roles in Southeast Asia's pet food industry, while specialized talent remains in short supply.
Young couple sitting on a concrete ledge holding a brown dog on a city street
Product Launches
Nulo launches limited ingredient wet, dry cat food
Brand's new single-protein cat line includes four wet recipes and two Freestyle kibble recipes.
Nulo Freestyle cat and kitten food bags in orange and green with matching wet food cans
Adventures in Pet Food
Private label pet care growth outpaces national brands
Brand loyalty still has its place in the pet food and care market, but private label sales are rising faster than those of name brands, even for premium products.
Vibrant illustration of a busy grocery store aisle with shoppers, shopping carts, and colorful packaged products lining shelves under bright overhead lighting.
Market Trends and Reports
Mars adoption study finds uncertainty deters pet adopters
A Mars survey of more than 26,000 people in 14 countries found health, behavior and compatibility concerns hold back prospective adopters, prompting the company to launch an online Adoption Hub and expand its 2026 Global Adoption Weekend.
Brown and white dog lying on white bedding while person in yellow shirt pets its head in a bedroom with green walls
Product Launches
Himalayan Treats launches US wholesale yak dog chews
The Nepal- and Australia-based producer now offers domestic inventory and fulfillment from California to U.S. pet retailers, distributors and other trade buyers.
Golden-yellow fried cheese sticks stacked on white background
Pet Food Marketing and Branding
Nylabone taps Ashley Tisdale for real-meat chew toy launch
Central Garden & Pet's Nylabone brand released chew toys made with chicken, bison, venison, bacon and beef, including softer versions for teething puppies, and named actress Ashley Tisdale as a partner for the launch.
Woman smiling while holding a small white dog on a couch surrounded by orange pet toys and chew products
Market Trends and Reports
Report: Top trends reshaping private label pet products
According to a new ADM report, store brands are moving into premium tiers as pet owners look for quality nutrition and functional benefits at lower prices.
Woman comparing two food product boxes while shopping in a grocery store aisle
Market Trends and Reports
Survey: Half of dog owners now buy premium food
A new survey from Tractor Supply Co. finds more than half of dog owners choose premium, fresh or organic food, with younger generations spending more and prioritizing their pets' diets over their own.
Young girl with long hair holding a black and white Rough Collie dog outdoors in black and white portrait photography
Product Launches
Wuffes launches dental powder with SuperYolk IgY technology
The dog supplement brand is entering the oral health category with a proprietary, antibody-based ingredient designed to support gum health by targeting plaque-forming bacteria.
Black and tan dog chewing on stick next to Wuffes dental powder product on grass
Pet Food Market
Veterinary costs push pet inflation higher in August
Rising veterinary prices drove overall pet inflation up in August 2026, even as pet food and supply costs declined, according to monthly data tracked by the Pet Business Professor.
Beagle sitting behind a wooden crate filled with fresh red apples in a garden setting
Product Launches
Purina's Petivity launches AI-powered smart feeder for cats
Petivity, a Purina brand, is releasing a new smart feeder that uses facial recognition technology to track individual cats' eating habits in multi-cat households.
White automatic pet feeder with black bowl dispensing dry kibble on wooden kitchen counter
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