Pet Food Marketing and Branding: Page 17

Pet Food Marketing and Branding

Fresh pet food claims about additives, processing and human-grade may lack evidence

As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.

Watercolor painting of a dog looking at frozen dog food packages in refrigerator

Purina awards $120K to study human-animal bond research

Nestle Purina PetCare

Nestlé Purina PetCare funds studies on survivor healing, remote therapy and feline separation behaviors.

Young person gently holding an orange tabby cat in a cozy bedroom

Scoochie Pet lowers MOQs for private-label dog, cat food

New program enables smaller retailers to launch store-brand products with reduced inventory risk and flexible warehousing options.

Zignature launches Essence and Inception dog food lines

Pets Global consolidates brands and debuts 12 new recipes under the Zignature umbrella.

Zignature pet food product line with dog food packages and pet silhouettes in natural settings

Business Strategy

Functional pet food trends require science, consumer education

As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.

Digital brain with glowing blue circuit network representing artificial intelligence

Pet Food Market

Pet brands strengthen communities through charitable initiatives

From digital food pantries to infrastructure investments, these companies demonstrate how philanthropy creates meaningful impact for animals and people.

Children sitting on grass feeding treats to a fluffy white dog

Pet Food Marketing and Branding

Royal Canin drafts MVP team for AKC dog show anniversary

Royal Canin U.S.

The Mars brand partnered with three professional athletes and their dogs to promote the 25th anniversary of the American Kennel Club national championship.

Royal Canin MVP Team featuring three champions from different sports

Vital Essentials launches 3-pound pet food bags

The freeze-dried formats aim to reduce feeding costs for multi-dog households and large breed owners.

Vital Essentials freeze-dried beef dog food packages in multiple sizes with dog food samples

Market Trends and Reports

Pet food and the evolving approach to behavioral health

Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.

Guilty-looking brown dog amid shredded white pillow stuffing on blue couch

Ollie chief scientific officer joins Fast Company Impact Council

Tara Zedayko will collaborate with business leaders on innovation and global challenges.

U.S. and Canada

“Made in the USA” guards against tariff volatility, contamination

Domestic supply chains may function as a hedge against price fluctuations, although short-term ingredient costs may be higher.

Yellow Labrador in white shirt facing American flag backdrop with 'Made in the USA' text

In Europe, pet treat market shifts toward functional, wellness-driven products

Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.

Dog looking intently at a row of colorful bone-shaped treats

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