Pet Food Marketing and Branding: Page 16

Pet Food Marketing and Branding
Nutrish unveils updated packaging, new formulas for pet health
The Rachael Ray-inspired company introduces refreshed packaging and veterinarian-reviewed formulas for dogs and cats.
Nutrish is launching a new packaging redesign and updated formulas for dogs and cats.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Pet Food Marketing and Branding
Natoo Pet Foods marketing team wins creative excellence awards
The awards recognize Matrix Partners' creative excellence in pet food branding, including its work on the Natoo Pet Foods Influencer Welcome Box.
Matrix Partners gained recognition for its design of Natoo Pet Foods' Influencer Welcome Box.
Pet Food Marketing and Branding
WHISKAS launches Purradise campaign celebrating cat happiness
The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.
Purradise is a global campaign, launching first across European markets including the UK, France, Germany, Italy and Poland in January 2025.
Sustainable Dog and Cat Food
Avoid 12 greenwashing terms in pet food marketing, use certifications
By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.
Dall·e 2025 01 29 16 22 07 A Nostalgic Watercolor Painting Of A Humanoid Cat And A Humanoid Dog In A Classic Americana Setting The Cat, Dressed Like Tom Sawyer In Old Fashioned
Dog and Cat Food Nutrition
2 opportunities for health and wellness pet food
Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.
Dall·e 2024 05 17 09 58 26 A Dramatic Scene From The Training Montage Of An Action Hero In An 80s Movie The Hero Is An Anthropomorphic Cat Wearing A Red Headband, Lifting Weigh
Pet Food Marketing and Branding
How to understand today's pet parents
With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.
Michael Johnson offered suggestions on marketing to today's pet parents during AFIA's Pet Food Conference being held during IPPE 2025 this week in Atlanta, Georgia.
Market Trends and Reports
Customer economics and business success in 2025
As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.
Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
Pet Food Marketing and Branding
Pet Honesty named official multivitamin supplement of the American Kennel Club
Company said partnership highlights a shared commitment to supporting canine health and wellness.
Pet Honesty will be featured on AKC platforms, including its website, social media, and newsletters.
Pet Food Marketing and Branding
Purina seeks chief snuggle officers: Puppies, kittens could earn $25,000
Contest invites pets to become brand ambassadors while supporting shelters with donations.
One puppy and one kitten will each receive a $25,000 'salary' to serve as Purina brand ambassadors.
Pet Food Marketing and Branding
Einstein Pets rebrands to Wonder Bark
The small-batch baked natural dog treat company also launches its 'Everday Heroes' line.
The rebranding includes updated packaging to reflect the new Wonder Bark name and logo, and the company’s mascot, Wonder, will be prominently featured on all treat packaging.
Pet Food Marketing and Branding
Singapore pet food brand launches formulas for tropical pets
Majes has unveiled a premium line specifically formulated to address the unique health challenges faced by pets in tropical climates.
Majes offers premium pet products from high-quality dog food, cat food, and supplements tailored for the unique needs of pets in tropical climates.
Pet Food Marketing and Branding
Royal Canin, comedian partner for new viewer's choice awards
The new virtual Viewer’s Choice Awards will allow participants to learn more about the judging criteria for Best in Show and interact with the competition during the 2024 AKC National Championship presented by Royal Canin.
Comedian Heather McMahan will act as the virtual host of the Viewer's Choice Awards being held during the 2024 AKC National Championship presented by Royal Canin.
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