Pet Food Marketing and Branding: Page 21

Pet Food Marketing and Branding
Private label pet food growth beating out name brands
As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.
Golden Cocker Spaniel sitting on checkered floor near full dog food bowl
Pet Food Marketing and Branding
Blue Buffalo taps Olivia Culpo for football-themed treats campaign
Blue Buffalo Co.
The brand partnered with select football wives and girlfriends to promote its Nudges line during the football season.
Woman holding small dog in kitchen with Nudges pet treats and baked goods
Pet Food Marketing and Branding
Wellness Pet Company unveils rebrand and national campaign
Wellness Pet Company
U.S.-based manufacturer launched new brand identity centered on shared wellbeing between pets and pet parents.
Pet food marketing collage featuring cats, dogs, pet treats, and wellness products
Pet Food Marketing and Branding
Purina Cat Chow launches therapy cat initiative for students
Brand partners with Pet Partners to bring mobile wellness sessions to New York City college campuses for World Mental Health Day.
Fluffy long-haired cat peeking out of gray pet carrier backpack on wooden bridge
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Golden retriever puppy resting on wooden floor, looking calm and relaxed
Adventures in Pet Food
What makes a pet food or treat premium today?
The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.
Golden retriever sitting on pile of money in luxurious, candlelit room with fireplace
Pet Food Marketing and Branding
Mars partners with Shailene Woodley, Calm for adoption event
Mars, Calm and the actor are promoting pet adoption through the Mars Global Adoption Weekend October 3-5, highlighting research connecting pet ownership with improved mental wellbeing.
Smiling woman in green striped shirt cuddling a black cat
Adventures in Pet Food
5 pet food issues worth tracking, considering for your brand
Recent issues and challenges in the news could have implications for pet food brands, so they may be worth monitoring and taking action in response.
Brown dog food kibble scattered with magnifying glass highlighting texture
Pet Food Marketing and Branding
Allana Pet Solutions names Shubman Gill brand ambassador
The Indian pet food manufacturer partners with the cricket star to promote its Bowlers dog nutrition brand.
Smiling athlete in blue uniform with golden retriever next to Bowlers dog food package
Pet Food Marketing and Branding
Purina launches collection supporting domestic abuse survivors
Nestle Purina PetCare
The brand has partnered with actor Sarah Hyland to create merchandise benefiting shelter programs that allow survivors to keep their pets.
Smiling woman in lavender sweatshirt hugging chocolate Labrador on cozy living room floor
Pet Food Market
Pet food industry takes cautious approach to AI marketing
New polling reveals how pet food brands leverage artificial intelligence to segment audiences and personalize messaging.
Digital marketing illustration with computer, video player, megaphone, and communication icons
Pet Food Marketing and Branding
Report: American brand perception faces challenges in global markets
New Ipsos research reveals consumer trust and purchase intent decline for brands perceived as American across nine international markets.
Global financial data visualization with rising bar graphs and stock market charts
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