Pet Food Marketing and Branding: Page 22

Pet Food News

5 trends shape the global pet food industry in 2022

Despite all the changes the past few years have brought, many of the same trends remain dominant in the pet food industry.

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

Pet Food Market

Pet treat start-up advice for low-income professionals

For low-income individuals, small-scale pet treat production allows entrepreneurs to start with utensils they may already have or can obtain inexpensively, ingredients from the grocery store and science-based recipes.

Pet Food News

Inspirational stories help underdog pet food start-ups

Lower-income groups, ethnic and religious minorities, immigrants and refugees could find business success in the U.S. pet food industry. Their plights are often well-known, yet many feel largely powerless to help. Buying a dog biscuit to help people escape suffering turns a banal buy into a social statement.

Pet Food News

Bison in 36 dog, cat and other pet foods, treats

In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.

Pet Food Market

US pet food sales eclipse pandemic spike, keep climbing

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.

Pet Food Market

Pet food marketing via storytelling about health, quality

New pet food product developers aim to fill dog, cat and other pet food company’s innovation funnel with creative products and creative ideas that create new opportunities in the market.

Pet Food Market

4 ways pet food companies can foster innovation

Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.

Pet Food Market

Canidae leans into sustainability with brand overhaul

Learn about Canidae’s new brand strategy, including a merging of their old standards with a new focus on sustainability and reaching their consumers via an omnichannel strategy.

Pet Food Packaging

Packaging updates look to lower costs, tell a story

Take a look at two pet food companies who have recently revamped their packaging to reduce costs and better tell their brand story.

Pet Food Market

Pet food marketing trends in context

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).

Pet Food Market

How to tell your pet food sustainability story

Consumers, including pet owners, seek sustainability claims but are wary of ‘greenwashing.’ How can pet food and treat companies address these attitudes?

Pet Food Market

Internet beats TV for new pet food awareness 2018-2020

Two previously dominant sources for pet owners’ discovery of new products declined dramatically during the pandemic.

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