Pet Food Marketing and Branding: Page 22

Pet Food Marketing and Branding

Mars launches combo Halloween packs for spooky season

Mars debuts its first dual-species holiday offering targeting pet owners who include their animals in Halloween celebrations.

Halloween candy assortment with Mars Tails & Treating box, Skittles, M&Ms, and dog treats

Pet Food Marketing and Branding

Purina Dog Chow inspires designer Jason Wu for fashion week

Nestle Purina PetCare

The pet food brand celebrates its upcoming centennial through a New York Fashion Week collaboration inspired by artist Robert Rauschenberg's work.

Fashion designer adjusting elegant dress on model, black dog sitting nearby in studio

Pet Food Marketing and Branding

Primal Pet Foods launches raw nutrition brand campaign

Primal Pet Foods

The US-based raw pet food manufacturer debuts "More Time in Their Prime" creative highlighting ancestral diet benefits.

Dog eating from bowl next to Primal RAW dog food package in home setting

Nulo becomes official pet nutrition partner of Team Canada

Canadian Olympic Committee announces four-year sponsorship deal with Nulo through Milano Cortina 2026 and Los Angeles 2028 Games.

Trending: Pet Food Podcast

EPISODE 94: How can pet food companies navigate social responsibility?

Kormotech CEO Rostyslav Vovk shares how his company's commitment to helping pets in need — from supporting local shelters to co-founding Save Pets of Ukraine — has driven both meaningful impact and business success.

Pet food industry professional with dog treats and Kormotech branding

Eukanuba donates $5 per September purchase to Canine Companions

Mars-owned pet nutrition brand has partnered with the nonprofit organization for more than 30 years as its exclusive dog food supplier.

Black and white fluffy dog with alert expression wearing blue collar

Pet Food Marketing and Branding

Wellness Pet partners with Boston hotel for pet travel package

Wellness Pet Company

Collaboration with Omni offers pet amenities and perks for guests with Boston-themed pet names through September.

Black and white Border Collie on hotel bed with dog treats and purple toy

PetSmart launches campaign for Pet Hunger Awareness Day

The retailer will donate $1 for each Authority or Simply Nourish dry food bag sold September 27-28, targeting an estimated 30 million food-insecure pets.

Smiling volunteer with black and white dog near delivery van

Pet Food Marketing and Branding

10 takeaways: Use digital marketing to build authenticity, omnichannel experiences

Kimberly Carney, CEO of PawWire, shares how pet food brands can build authentic customer relationships in the crowded digital marketplace.

Digital workspace scene with social media icons, laptop, and creative strategy elements

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Adventures in Pet Food

AI usage: Pet food, human food ‘stuck in the stone age’?

Despite all the hype and awareness around AI, recent surveys show pet food and human food companies are not using it widely, perhaps taking time to evaluate.

Robotic dog analyzing pet food samples in high-tech scientific laboratory

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

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