Primal Pet Foods has launched its "More Time in Their Prime" brand campaign designed to promote raw nutrition benefits for dogs and cats. The Abilene, Texas, U.S.-based company developed the campaign to connect pets' natural behaviors with their ancestral dietary needs.
The campaign features creative executions that highlight everyday pet behaviors while reinforcing the connection to raw feeding. Video content includes "Little Lamby" and "Rope Beast" spots that combine practical sets, live animals, 3D modeling and visual effects.
"Dogs and cats should be nourished according to their ancestral, biological needs – and raw food is the closest thing to a natural diet we can feed them," said Matt Koss, founder of Primal Pet Foods. "With this campaign, we want to help more pet parents discover the benefits of raw nutrition and give them confidence in choosing a Primal diet for their dogs and cats."
The campaign is designed to target pet owners by presenting raw feeding as accessible and convenient, focusing on potential benefits including improved coat quality, stronger immunity, better digestion and consistent energy levels.
