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Pet Food Marketing and Branding: Page 23
Pet Food Market
New bio-appropriate bird, small pet foods mimic wild mix
For exotic birds, domestication hasn’t been underway for nearly as long as for dogs, cats or even guinea pigs, so Polly wants a biologically appropriate food that’s pretty much the same as what a macaw in the Amazon would enjoy.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Pet Food Market
United Petfood acquires Neodis kibble factory in France
Belgium-based, private-label pet food producer,
United Petfood
, acquired the “la Braconne” factory of
Neodis Group
in Mornac, France.
Pet Food Market
Ensuring your digital branding strategy succeeds
Learn about the need for a multifaceted branding strategy that incorporates digital media as well as physical.
Pet Food Market
Pet food, treat impulse sales in gas, grocery check-out
The pandemic may have increased U.S. consumers' expenditures on impulse items. Could the pet food industry increase the amount of impulse spending by pet owners?
Pet Food News
Smucker plans for dog treat, cat food growth
Smucker’s CEO expects accelerated growth for pet snacks driven by Milk-Bone, along with continued momentum of the cat food business led by Meow Mix.
Pet Food Market
Manna Pro Products becomes Compana Pet Brands
Learn about Manna Pro Products’ new corporate identity, Compana Pet Brands, including why the rebranding was undertaken and what the CEO hopes for the company’s future.
Pet Food Market
Branding pet food ingredients suppliers for consumers
No one uses an Intel chip by itself, but the company advertises its product to computer buyers. Likewise, pet food ingredient suppliers could use component branding to make consumers aware of their product, develop a brand's reputation and increase transparency.
Pet Food Market
Telling a sustainable pet food protein story
Consumers are increasingly influenced by sustainability claims, and pet food brands can make those by using meat byproducts, both traditional and newer ones.
Pet Food News
Fixed pets’ high appetites met with specific food recipes
Following their spaying or neutering, dogs and cats’ metabolic rates decline. Yet while their bodies burn fewer calories each day after being fixed, those animals’ appetites tend to grow.
Pet Food Market
Pet owners plan to stick with e-commerce post-pandemic
Even after a hypothetical end to the pandemic, many pet owners plan to continue purchasing products online and have the pet food, treats and other items shipped to their homes.
Pet Food Market
Cat food subscriptions fueled by convenience, pandemic
Direct-to-consumer pet food sales had already been gaining momentum prior to the COVID-19’s appearance, but dog food subscription services outnumbered those for cat food.
Pet Food News
Pet food business groups question Russian watchdog claims
Veterinary regulator Rosselhoznadzor has accused Western pet food companies of releasing products with ingredients that do not match the product label.
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