Pet Food Marketing and Branding: Page 23

Pet Food Marketing and Branding

Pet food innovation rate down, but new product value up

Although the new product pipeline slowed in 2020, that smaller quantity of new pet consumables brings in more profits.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Market Trends and Reports

Pet product paradigm shift: Target Gen Z trends to increase market impact

Although Millennials remain the largest pet owning generation, Gen Z is changing the way owners want to learn about and purchase pet products, noted the American Pet Products Association's latest Strategic Insights Report for 2024.

Pet Food Marketing and Branding

Cat food, treat innovation rises in 2024 with health focus

Numerous cat consumables were displayed in Global Pet Expo’s new products showcase as cat owner spending grows faster than dog in the U.S.

Research Notes

Turtle, shark, livestock among undeclared species in cat food

Undeclared animal species in pet foods may cause both health problems and ethical concerns. Researchers looked at 138 canned cat food products from 62 brands.

Petfood Forum News

Identify and avoid greenwashing in pet food packaging

How to plan and apply packaging sustainability to your pet food products while avoiding “environmental spin” in today’s market.

Pet Food Marketing and Branding

1 in 6 pet owners switched to lower-priced brands in 2023

Those who didn’t switch focused on using promotions and buying larger packages.

News Hound

Fur babies or fur egos? Pets as extensions of the self

Pet owners likely feel better about pampering a pretend child than an extension of their own selves.

Market Trends and Reports

2024’s top 3 pet food trends

Wellness, e-commerce and sustainability are all top-of-mind for industry experts going into the new year.

Market Trends and Reports

3 traits investors look for in pet food companies

The pet food industry may provide multiple opportunities for investors to create long-term growth, value and differentiation.

Pet Food Marketing and Branding

Online pet food reviews suggest influential attributes

Certain qualities mentioned in reviews may help dog, cat and other pet food products stand out from their competitors.

Pet Food Marketing and Branding

B2B marketing in pet food: Create value, gain customers

Ensuring potential customers know what you have to offer, as well as providing ongoing support, are keys to getting and maintaining clients in a competitive marketplace.

Pet Food Marketing and Branding

‘Stay authentic,’ Boxing champ Laila Ali on athletes partnering with pet product brands

“Not all partnerships are good partnerships,” Muhammad Ali’s daughter said. “When people keep that in mind, they do what comes to them most naturally and that's a good fit for them.”

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