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Pet Food Marketing and Branding: Page 24
Adventures in Pet Food
What top human food trends for 2024 mean for pet food
In the human food world, as in pet food, trends are keying on ingredients such as protein, sustainability, messaging to consumers and proactive health.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Pet Food Insights
What is the role of regulators in pet food marketing claims?
AAFCO’s potential ‘controlled copper’ label claim should be carefully considered.
Pet Food Lawsuits, Litigation
Purina faces lawsuit over natural claims on dog, cat food
AAFCO guidelines allow pet food to be marketed as "natural with added vitamins, minerals and trace nutrients.”
Market Trends and Reports
E-commerce to B&M: What you need to know
Beginning in the e-commerce pet space can have a lot of advantages that later translate to results in the physical retail market.
Market Trends and Reports
Machine learning boosted e-commerce pet food sales
I and love and you's strategic use of the Nosto commerce experience platform, coupled with customer segmentation and personalized recommendations, has improved their sales and customer engagement metrics.
Pet Food Lawsuits, Litigation
Hill’s prescription pet food faces class action lawsuit
The plaintiffs asserted that Hill’s prescription diet was not legally obligated to be sold with a prescription, which allegedly rendered the representations made by Hill’s as false.
Market Trends and Reports
Ads pointless when Purina had no pet food to sell
Although supply chain difficulties, inflation and other factors challenged some brands, Purina PetCare grew its North American sales volume during the past few years.
Pet Food Packaging
Sustainability: Still top trend in pet food packaging
Learn about the sustainability and differentiation trends currently driving the pet food packaging space.
Pet Food Marketing and Branding
Indigenous woman started pet treat brand from rabbit farm
The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.
Market Trends and Reports
Natural Balance and Canidae merge under Ethos Pet Brands
In March, the pet food companies announced their impending merger, but had yet to determine a name for the combined company.
Pet Food News
Animal welfare certifications for chicken in dog food recipe
Along with expressing the company’s ethos, committing to animal welfare may help Vero Beach, Florida-based pet food company Caru market its products.
Pet Food News
Novel proteins in pet food from microbes to bison
On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.
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