Pet Food Marketing and Branding: Page 24

Pet food business groups question Russian watchdog claims

Veterinary regulator Rosselhoznadzor has accused Western pet food companies of releasing products with ingredients that do not match the product label.

Russia’s potential as an Eastern European pet food market continues to grow. (Rimma Z | shutterstock.com)

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

Pet Food Market

Lowe’s + Petco to sell pet foods in home improvement center

The two big-box retail companies plan a pilot store-in-store program. A miniature Petco will function inside a Lowe’s, forming a branded pet aisle essentially.

(Willee Cole | BigStock.com)

Global consumer trends translating into pet food 2022

Discover the five trends most related to pet food, which involved changing retail sources, ethical aspects of purchasing, wellness and e-commerce for seniors.

(flatka | BigStock.com)

Pet Food Market

2022 pet food business trends: sustainability, transparency

Learn about the top two pet food business trends, as predicted by the industry, in 2022: sustainability and transparency.

Sustainable Storytelling Concept Book

Sustainability in dog, cat, other pet food news 2021

The pandemic, natural disasters, civil unrest and other factors may be fueling the growing importance of environmental and social consciousness in the pet food industry.

Latin American pet food industry news 2021: price, growth

Along with adapting to the effects of the pandemic, Latin American pet food companies continued expanding production capacity and launching new products in different countries.

(Quasarphoto, BigStock.com)

Pet Food Market

Pet food pricing, claims in Chile may confuse consumers

Pet food pricing strategies and product claims on packaging in Chile may be misleading to pet owners, according to a new consumer study from 2021.

Pongmoji, Dreamstime

Pet Food Market

New pet food product trends winter 2021: insects, health

Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company.

(Debbie Phillips-Donaldson)

European pet food news 2021: ethics, insects, growth

European pet owners preferred that their animals’ foods included assurances that the products had been produced in ways that minimized ecological and social problems. Pet food and treats making these claims led some of the growth in the European market in 2021.

Stray cats sunbathing on top of the ruins of Roman columns at the Piazza Vittorio Emanuele II in Rome

Ethical claim focus of European, North American pet owners

Pet owners in Europe and North America seem to focus on the ethical claims made by pet food brands more than other regions.

The multiple perceptions surrounding the idea of “clean label” in pet food makes this current trend a hot topic in the pet food industry. (VadosLoginov | shutterstock.com)

Pet Food Market

Clif Bar joins human brands entering pet food market

In early 2022, energy bar brand Clif Bar plans to introduce a plant-based pet snack, called Clif Pet.

(igorr, BigStock.com)

Pet Food Market

The state of pet food branding in Latin America

Only a few pet food producers in Latin America invest in branding and marketing, while most others try to compete on low prices and retail space alone.

Pet food brands in Latin America often compete on price and retail shelf space.

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